CHALLENGE

Aeroflot Russian Airlines resumed flights from Canada after extended period of absence from local market. With adverse economic conditions in Canada due to high dollar and as a consequence - very low levels of air exports, Aeroflot had to prove viability of the route.

SOLUTION

  • Working closely with Aeroflot studied specific markets that would be of interest to Canadian shippers and agents
  • Advertised Aeroflot as a solid partner and No.1 carrier to Russia, CIS and beyond
  • Offered RFS service across Canada
  • Ensured presence and hands on coordination by agency staff for handling and ramp loading of special cargo

RESULT

Inspite of continuing overall air export slump ensured that Aeroflot’s brand was well presented to agents and positioned as prime choice for all exports to Russia. Attracted new clients with special commodities and brought the volumes substantially up within short period of time.